Why I don’t ask sales reps to make sales forecasts

One of the hardest things to do in business is to plan for the future. With so much to deal with on a day-to-day basis, it's easy to take sales forecasts at face value. Sales managers are under pressure to demonstrate progress in their accounts and in an effort to fulfil executive expectations, it’s not surprising that the probability of closing deals is overestimated. And so begins a chain of events, with resources invested in poorly-qualified opportunities and plans made on the basis that deals are ‘in the bag’.

Recent Posts